VALD
As VALD’s Creative Director, I was tasked with creating and maintaining a design system which encompassed at least seven native hardware apps all returning to a centralised data hub.
In order to service VALD’s three key verticals (Elite Sport, Health & Tactical), the design system and product itself were required to be versatile, malleable and maintain a strong emphasis on data visualisation.




ForceFrame Feature Video
Dynamo Announcement Video
SmartSpeed Acquisition Hype Video (24 hour turnaround)
ForceDecks Mini Teaser (24 hour turnaround)
ForceDecks iOS App Announcement